Last month Marie Claire UK reported that a large number of British women are going blond. In fact, celebrity stylist Andrew Barton says he's seen a 67% increase in sales of his blond hair products compared to last year. UK grocery retailers have also seen sales of blond hair dye increase over the past few months?
So what's causing all of these women to reach for the bleach? When asked, women usually say they feel more confident, attractive, younger and fun as blonds. They also say they get more attention as a blond. If you're feeling down or stressed, that would probably make you feel better too!
If you decide to do the same and go lighter, make sure it looks good before you take the plunge. Everyone can find a shade of red that will look good on them, so its a very versatile color. Blond isn't the same. You really need to make sure you have the right skin tone to go blond without looking ill or washed out. You can use this tool to make sure blond looks good with minimal risk and no commitment. Sounds like a win-win situation to me!
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